Solid communications strategies in an area as complex as pharmacovigilance are crucial. A reliable flow of relevant information allows people to stay informed about the benefits and risks of medicines, the importance of reporting adverse drug reactions (ADRs), and the role of dialogue between patients and physicians.
Uppsala Monitoring Centre strives to meet a global need for better communication practices in our field. Our communication activities focus on raising awareness of UMC’s work, the importance of pharmacovigilance, and the basics of how adverse drug reactions occur and should be handled.
We have also taken on the mission to strengthen communications capacities within the global pharmacovigilance community. We do this through training and lectures, social science-based research, and by producing and sharing innovative campaign materials and information packages – much of which you can find on this page.
UMC has produced a range of materials and campaigns that are aimed directly at the general public and patient populations. We encourage pharmacovigilance actors to use these to spread much-needed information in their own communities.
During the annual #MedSafetyWeek, UMC teams up with medicines regulatory authorities around the world to launch a social media campaign that raises awareness of side effects of medicines.
World Antibiotic Awareness Week
WHO organises World Antibiotic Awareness Week in November each year to bring attention to the spread of antibiotic resistance. UMC makes a small campaign kit available for free to the public, based on our comic book Annie & Mac’s Adventures.