Solid communications strategies in an area as complex as pharmacovigilance are crucial. A reliable flow of relevant information allows people to stay informed about the benefits and risks of medicines, the importance of reporting adverse drug reactions (ADRs), and the role of dialogue between patients and physicians.
Uppsala Monitoring Centre strives to meet a global need for better communication practices in our field. Our communication activities focus on raising awareness of UMC’s work, the importance of pharmacovigilance, and the basics of how adverse drug reactions occur and should be handled.
We have also taken on the mission to strengthen communications capacities within the global pharmacovigilance community. We do this through training and lectures, social science-based research, and by producing and sharing innovative campaign materials and information packages – much of which you can find on this page.
Quick guides for effective communication
Make no mistake, creating clear and concise messaging that resonates with your audience is an art form. To help you get started here are some pointers, from how to go about capturing people's attention to fighting misinformation.
During the annual #MedSafetyWeek, UMC teams up with medicines regulatory authorities around the world to launch a social media campaign that raises awareness of side effects of medicines.